🔍 AEO · GEO · AI Visibility

When buyers ask AI, does it name you, or your competitor?

Search is moving inside ChatGPT, Claude, Perplexity, and Google's AI answers. If the AI doesn't cite you, you're invisible, no matter where you rank on Google. AnswerWins gets your brand into the answer.

Get your free AI visibility audit How it works
The shift

Ranking #1 on Google no longer means you get found.

Answer engine optimization (AEO), also called generative engine optimization (GEO), is how you get cited inside AI answers instead of a list of links. A growing share of searches now end inside ChatGPT, Claude, Perplexity, or Google's AI Overview, the user reads the answer and never clicks. If the AI doesn't name your brand as one of its 3-5 sources, you don't exist for that buyer. AnswerWins engineers the signals AI engines trust so they cite and recommend you.
~91%

of AI citations come from third-party sources, not your own website. Authority is the lever.

5,400+

monthly US searches for “generative engine optimization”, and climbing fast.

0-click

is now the majority of informational search. The answer is the destination.

What we do

We make AI cite and recommend you, and prove the movement.

See the full methodology →

01 · MEASURE

AI Visibility Audit

We ask the AI engines the exact questions your buyers ask, and show you, query by query, whether you're cited, merely mentioned, or invisible, and who wins instead.

02 · OPTIMIZE

Get-chosen optimization

Extractable, structured content the AI can quote; clean schema; reviews and ratings engineered; product/service data the engines parse without ambiguity.

03 · AUTHORITY

Third-party authority

The 91% lever: we land you in the buyer-guides, roundups, and communities AI engines actually cite, the work that moves the needle, done for you.

Proof, in public

We run our own properties through the same process, and publish the delta.

No vanity testimonials. Our baseline measurement found one of our own sites cited in 0 of 10 buyer questions. We optimized it, and we re-measure on a schedule. You'll see real before/after movement, the same report we'd run for you.

See our live numbers →
Engagement

Start with an audit. Scale with a retainer.

AI Visibility Audit

Fixed price · one-time

  • The 30-50 questions your buyers ask AI, mapped
  • Where you're cited, mentioned, or invisible
  • Who the AI recommends instead of you
  • A prioritized plan to win the answer
Request the audit

Optimization Retainer

Monthly · scoped to your niche

  • Get-chosen content + structured data
  • Review & rating engineering
  • Third-party authority campaign (the 91% lever)
  • Monthly re-measurement & delta reporting
Talk to us
FAQ

Answer engine optimization, explained

What is answer engine optimization (AEO / GEO)?
Answer engine optimization (AEO), also called generative engine optimization (GEO), is the practice of getting your brand cited and recommended inside AI-generated answers, ChatGPT, Claude, Perplexity, and Google's AI Overviews. Unlike classic SEO, which competes for blue links, AEO competes to be one of the few sources the AI quotes in the answer itself.
How do I get my business cited by ChatGPT?
AI engines pick sources using a handful of signals: third-party authority (around 91% of AI citations come from outside sources like roundups, reviews, and Reddit, not your own site), review volume and ratings, and extractable, well-structured content with schema markup. AnswerWins engineers those signals so the AI surfaces you instead of a competitor.
How is AEO different from SEO?
SEO optimizes to rank in a list of links the user then clicks. AEO optimizes to be cited inside the answer the user reads, often with no click at all. As more searches end inside an AI answer, ranking #1 on Google means nothing if the AI never names you. The two overlap on fundamentals but the winning levers differ.
How much does answer engine optimization cost?
We start with a fixed-price AI Visibility Audit, then an optional monthly retainer for ongoing optimization and authority building. Retainers in this market typically run from about €1,500/month for focused SMB programs up to €15,000+ for enterprise. We scope to your niche after the audit.
Can you prove it works?
We run our own properties through the exact same process and publish the before/after. Our baseline measurement found one of our sites cited in 0 of 10 buyer questions; we optimize, then re-measure the delta on a schedule. We show clients real movement, not promises.

See exactly where AI hands your buyers to a competitor.

Get a free AI visibility audit, the real questions your buyers ask, and whether the AI names you.

Book your free audit call

or email [email protected]